How Network 10 Brought High Impact, Non-Intrusive Ads to Australia
Thursday 11 June 2020
11:20 – 11:35
Australia’s Network 10 (part of the ViacomCBS family) recently announced the roll-out of innovative new ad formats on its 10 Play AVOD service that changes the way ads are delivered and monetised across multiple platforms. In this session, Liz Baldwin, GM – Digital at Network 10, and Allan Isfan, Head of Ads at You.i TV, discuss the unified app strategy driving the successful 10 Play roll-out on Telstra TV (Roku) and how they delivered premium brand experiences, like Premium Pause, that don’t frustrate users and provide value to advertisers.