The Why Behind The Watch: Predict Content Value With a Consumer-Centric Strategy


Thursday 25 March 2021
13:30 – 13:45

To succeed in the entertainment industry today, strategies need to transform from being content-centric to consumer-centric. With the viewer now in the driver’s seat, how do you predict and select the titles that will attract, retain and engage your customers in the midst of so much competition? For Buyers, you need to identify content that will balance out your portfolio, expand into new markets or increase user retention. For Sellers, you need to identify the best audiences for your content that will enable you to optimize your distribution strategies. Both require a data-driven approach to survive and thrive in this ever-changing, volatile environment . So, if you thought it was impossible to predict the performance of titles and exploit break-out TV shows and movies ahead of other platforms, you’re wrong. Join our chat to learn how!

Colin Dixon

Colin Dixon

Chief Analyst & Founder, nScreenMedia

Paul Hastings

Paul Hastings

SVP of Sales, Whip Media