The SVOD that curates ‘the best of the rest’ under one roof
Thursday 25 March 2021
13:50 – 14:05
Founded by former Disney and Discovery executives, Struum reckons it can become the fourth or fifth largest streaming service in a market by giving consumers easy access, under one roof, to content from hundreds of leading SVOD providers who are not Netflix, Amazon or Disney. Launching in the U.S. this spring with 30+ SVOD brands – ahead of an expected international rollout – Struum hosts the content, so is not a discovery portal that hands off to apps using deep-linking. Media partner brands are prominent, and subscribers get credits that can be used on programming or movies from any of the content providers. We want to know why consumers need this, and why SVODs should want to be involved. This is your chance to assess an innovative and ambitious new streaming retail and distribution model.