Taking stock of the streaming market after the 2020 boom, and predicting what happens next


Thursday 25 March 2021
11:20 – 11:30

 

After the lockdown-inspired digital acceleration of 2020, we take stock of the streaming market, with subscription and market share figures for leading streaming services (including the latest D2C launches) plus total streaming market growth forecasts. Most importantly, there is analysis of what happens next, given predictions of a post-boom slowdown in subscription growth and increased competition for streaming eyeballs. Will streamers rely more on Pay TV operator distribution partnerships? Are Pay TV operators ready to redesign their bundles to accommodate more streaming services? How will streamers seek growth? Expect the answers, plus figures for premium online video as a total share of TV revenue globally.

Maria Rua Aguete

Maria Rua Aguete

Executive Director, OMDIA