Digital transformation – the challenges and the opportunities
Thursday 25 March 2021
10:40 – 11:15
This wide-ranging conversation explores how studios, broadcasters and distributors are transforming themselves to put streaming at the heart of what they do, as a primary driver for growth and future market share. Our speakers have established businesses serving the ‘traditional’ television marketplace plus their own consumer-facing digital services. We explore the new skills needed when you own consumer relationships and the ‘portals’ through which viewers receive their content, including B2C marketing in a highly competitive environment. You will hear about the challenges and opportunities as distribution models and windowing evolves.