Matthew Bailey

Matthew Bailey

Matthew Bailey

Senior Analyst, Media and Entertainment | Ovum

As part of Ovum’s Media and Entertainment team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, and digital advertising research.

His main research interests are in mobile, social, and ad-supported online video (AVOD). Matthew provides analysis of the key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, and video gaming.

Prior to joining Ovum in 2015, Matthew worked as a senior research analyst at MarketLine.

He holds a degree in English language and literature from the University of Leeds.