As Director, Business Development, EMEA, Chris Edwards is responsible for building lasting and trusted relationships with advertisers, agencies, and trading desks related to Rakuten Advertising’s media platform solutions. This includes; providing access to unique audiences across Rakuten’s diverse owned and operated media properties such as Rakuten TV, Viber & Viki. Prior to Rakuten Advertising, Chris has over 20 years of experience in multiple advertising disciplines including; AV, digital,  programmatic, adtech and martech for leading media businesses including AOL, Hearst & Glam Media.