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Head of Advertising, Video on Demand Business - VOOT | Viacom 18
Akash heads the Advertising Video on Demand Business of VOOT. As part of his current role Akash is focused on driving synergies and bringing the world of brand, data, technology & content together to drive growth for the platform. Additionally, he is also responsible for driving the marketing, partnerships & licensing revenue for Viacom18 Digital Ventures. Within marketing, he is responsible for all digital marketing initiatives for VOOT (acquisition & retention), brand & communication aspects & consumer research & insights. He also leads all the partnerships discussions with an aim to drum-up the reach for the platform by working closely with OEMs, browsers, games and telcos. The mandate is also to drive topline growth through content syndication for all Viacom 18 content to all the digital platforms in India & all international markets.
Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15), the new digital video-on demand platform from Star TV, where he was responsible for the big bang launch and driving consumer acquisition at massive scale.
Akash Banerji has over 16 years of consistent high-performance experience in multiple fields spanning the world of marketing, partnerships, sales & distribution with leading consumer centric MNCs in the area of managing & growing brands profitably.
Akash is a passionate speaker and he regularly speaks at multiple forums evangelizing the adoption of digital and discussing the opportunities & challenges for the India market. A quintessential Bengali at heart, Akash actively pursues dramatics and music at his leisure. An indulgent father, he loves to unwind by playing football with his kids.