Panel: See, love, stay – next-generation content engagement
Thursday 25 March 2021
14:10 – 14:50
We will be asking: How likely is it that long-term streaming market share will be determined by the quality of viewer insights, personalisation and content discovery? What are the best ways to boost attention, customer satisfaction and retention for streaming services, looking beyond the content offer – best practice in CX, UX and UI? Drop a whole series on Day One, offer three episodes for bingeing followed by weekly releases, or show one episode a week – does the content release cycle make any difference to total viewing? Is linear becoming more important in the app environment, and what does a next-generation linear experience look like? Will voice discovery be dominated by platforms with CPE? Is content DNA analysis (mood, plot, tone) the new frontier for recommendation? Beyond the theory, what is the evidence that streaming fans want super-aggregation, with universal discovery and perhaps even bundling and discounting of apps? What are the next steps in discovery?
Moderator: Janet Greco, Principal Consultant, Broadcast Projects