Linear TV vs OTT: What’s the drama?


Thursday 25 March 2021
15:10 – 15:20

Paul Goode, SVP for Strategic Partnership at Comscore, talks to Jon Watts about the latest TV insights created exclusively for Videoscape attendees. To address questions around how to reach niche, valuable segments on both Linear TV and OTT we look at what type of content attracts the largest audiences, and how much time is spent watching different types of content. We also look at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, we take steps towards answering the question of how to reach viewers of ad-free SVOD content.

Jon Watts

Jon Watts

Executive Director, The Project X Institute; Project Director, The European CTV Initiative and The US TV Data Initiative

Paul Goode

Paul Goode

SVP Strategic Partnerships, Comscore