How to win subscribers and keep them – the marketing essentials
Thursday 11 June 2020
11:50 – 12:05
The winning strategies for SVODs of all sizes looking to acquire new subscribers, retain them for longer and maximise their lifetime value. This interview considers how you optimise conversions of free triallists to paying customers and reduce the cost of customer acquisition, and what the marketing department can do to reduce churn. There will be a special look at how to keep subscribers gained during the coronavirus lockdowns.