How to make sure your viewers discover relevant content in the blink of an eye?
Thursday 11 June 2020
09:30 – 09:45
How Netflix invented binge-watching? Netflix’s streaming service and other video streaming companies exploded when they figured out a big weak spot in the TV business: the user experience. And one of the main key aspects is the time to find and discover relevant content. The longer it will take to your users, the less relevant content they will get recommended, the faster you will lose customer loyalty.
Learn about the next-generation user experience for an increasingly hybrid broadcast/streaming universe or for an all-streaming world, with a focus on content discovery including search and recommendation. Great TV would anticipate the unexpected by surprising viewers with content they didn’t even know they wanted to watch. Content they didn’t search for… because they didn’t know it existed until you show them based on their preferences.
Discover how using AI to look deep inside content to enrich video services is key to build the modern ‘broadcast+digital’ or pure-play digital service aggregator.
Roland Sars, CEO, Media Distillery