How NBCU and Twitter are driving global digital conversations around premium content
Thursday 25 March 2021
09:55 – 10:15
The expanded distribution and advertising partnership between NBCU and Twitter enables marketers to engage audiences around premium content globally, in real-time. This interview explores the deal and what it means for NBCU, Twitter, consumers and advertisers. We want to know what is driving the dramatic growth in viewing for NBCUniversal’s Twitter handles, and how content including sport and culture-shaping events is being tailored for live Twitter audiences. You will hear how advertisers can become part of conversations around premium content (from NBCU and Sky) as they unfold, ‘at the speed of Twitter’. Krishan Bhatia and Jennifer Prince will outline the new advertising experiences (including the advanced targeting capabilities on Twitter) and discuss the sales and operational collaboration that will ensure a great advertiser UX.