How NBCU and Twitter are driving global digital conversations around premium content


Thursday 25 March 2021
12:15 – 12:30

Discovery channels are a staple part of the Pay TV diet and one of the reasons to subscribe to a pay TV bundle, so we want to know how the owner of brands like Discovery Channel, Animal Planet, TLC and Eurosport is designing a distribution strategy where discovery+ (the non-fiction, real-life subscription streaming service from Discovery) complements rather than replaces the existing Pay TV and linear experience. What does the hybrid distribution model look like and how does it benefit Pay TV providers like Sky and Vodafone who are ‘onboarding’ discovery+? What characteristics will the best partnerships display? What kind of consumers will take discovery+ as well as the linear channels? In this interview, we also explore the new and emerging digital platforms that can help take discovery+ to market.

Jon Watts

Jon Watts

Independent Media Strategy Consultant and Advisor; Senior Advisor, MTM; Project Director, European CTV Initiative

Lydia Fairfax

Lydia Fairfax

SVP, Head of Commercial Partnerships, EMEA, Discovery