Chair

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Nathalie Lethbridge

Founder, Atonik Digital

Growing in the right way, and preparing for digital-first

Thursday 13 June 2019

Princess Anne Theatre

09:05 – 10:45

Preparing for the digital pivot; growing in the right way; super aggregators; analysing key services

09:15

Apple TV+, Disney+ and WarnerMedia: Prospects for the next generation of streaming heavyweights

  • Business models, go-to-market strategies, and differentiation from existing OTT video services
  • Content offerings and distribution – how these media and tech giants can leverage their core business assets
  • Mid-term prospects, and the implications for other streaming services and the wider premium video market

Ted Hall, Research Director, IHS Markit

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Ted Hall

Research Director, IHS Markit

09:30

How to super serve underserved audiences and focus on global passion niches

  • Bringing arts and classical content to a wider range of audiences
  • Approaching content services like members’ clubs – pay entry fee to get access
  • Connecting retail with TV/Video services – selling concert tickets via a VOD service
  • Other retail opportunities within VOD
  • Focusing on global passion niches – such as our service Country Line serving country music online

Simon Walker, CEO and Co-Founder, Marquee.TV

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Simon Walker

CEO and Co-Founder, Marquee.TV

09:50

Answering tomorrows’ content delivery challenges today

  • Exploring some of the key challenges to content delivery
  • Routes to driving low latency delivery in the face of demand and bandwidth challenges
  • Overcoming the challenge of storage in a 4K/8K environment
  • How Varnish Software utilises its caching technologies to enable huge improvements to content delivery

Arianna Aondio, Senior Field Engineer, Varnish Software

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Arianna Aondio

Senior Field Engineer, Varnish Software

10:05

Panel: Preparing for digital-first, and growing in the right way

  • Once ‘incumbent’ media owners start planning for a digital-first future, how does it influence near-term decisions on organisation, distribution and marketing?
  • How do subscription channel owners maintain the value of Pay TV windows while growing D2C – and how long before the health of one must be sacrificed for the other?
  • Should D2C services allow themselves to be aggregated online – will short-term growth be at the expense of consumer data, revenue shares and long-term profit potential?
  • What are the arguments in favour of app aggregation – is it realistic to expect lower marketing costs and churn, or increased lifetime subscriber value with the right partner?
  • How many content owners can afford to retain Tier 1 digital rights for their own D2C service; Do broadcasters need their own subscription model before they can ‘starve’ international SVODs?
  • What impact will the EU’s 30%-local VOD ruling have on production: A rush for originals; European imports replace American ones; Studios broaden their customer base…?
  • What is the end-game for full-flavour Pay TV – do we assume it follows Pay Lite online, can it keep the content rights to satisfy highest-ARPU ‘want it all in one place’ viewers, and will such consumers even exist?

Moderated by: Nathalie Lethbridge, Founder, Atonik Digital 

Thomas Helbo

Thomas Helbo

CTO, EVP Technology
Tele2