Chair

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Simon Murray

Principal Analyst, Digital TV Research

Earning more time and revenue from consumers

 

Thursday 13 June 2019

Princess Anne Theatre

13:40 – 15:00

Gaining a competitive edge with data analytics; gaining a competitive edge with your UX; analysing key services.

 

13:40

Why we are approaching a watershed moment, when less price-sensitive consumers join the SVOD rush

  • The evidence that we have reached a temporary ceiling for SVOD stacking, and why growth in multiple subscriptions will resume again
  • The figures that show the least price-sensitive consumers are yet to fully engage with SVOD, and what will happen to this market when they do
  • Making sense of the streaming landscape: where each popular service fits, and the market they serve.

Richard Broughton, Research Director, Ampere Analysis

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Richard Broughton

Research Director, Ampere Analysis

14:00

10 Common Mistakes and How to Avoid Them

  • Old hat: things we can all agree on
  • Ten common mistakes: leadership failures, myths and muddled thinking
  • How to avoid them: a basic recipe for success

Richard Davidson-Houston, Head of All 4, Channel 4 Television

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Richard Davidson-Houston

Head of All 4, Channel 4 Television

14:20

Panel: Increasing the time and money consumers will give you

  • What are the emerging challenges and opportunities in content discovery, whether digital video providers want to engage via their own apps or at third-party locations?
  • Are some online aggregators / apps onboarders more valuable than others when it comes to viewer engagement and propensity to churn – and how can app owners help the under-performers?
  • What trade-offs can an app owner and an online aggregator make to ensure each has the data they need to engage and monetise their viewers – and what are the data red-lines neither can compromise?
  • What is the best practice in trying to win back customers who have left, and can we maintain an ongoing relationship with seasonal or occasional streaming subscribers?
  • Once password sharing becomes a problem, how do we manage it – how do you tackle friend-shares without alienating subscribers, and even create sales opportunities?
  • Where is the low-hanging fruit when applying data analytics, AI and ML to a video streaming service: content portfolio decisions, viewer engagement, subscriber value…
  • The role of super-aggregator – providing access to multiple streaming services in the same place – is under-served: what are the UX innovations that will help someone dominate this function?

Moderated by: Simon Murray, Principal Analyst, Digital TV Research

Bill Gash

Bill Gash

Sales Director, EMEA
CSG (Ascendon)