Growing and utilising the power of on-demand at ITV
Thursday 25 March 2021
09:15 – 09:30
The UK’s largest commercial broadcaster, ITV, is maximising the power of broadcast linear television while simultaneously growing its on-demand offering via its streaming service, ITV Hub. This interview explores how the company is working to enhance ITV Hub’s content and consumer experience to grow it into one of the world’s premier digital destinations, while ensuring this evolution brings benefits for ITV’s advertising partners, building on the unrivalled effectiveness seen by traditional linear investment.