Creating the linear channel experience in an AVOD app
Thursday 25 March 2021
13:15 – 13:25
rlaxx TV is a new multiplatform AVOD service that is currently available on nearly 50% of Smart TVs, as well as on Android TV and Amazon Fire TV devices in Germany, Austria, Switzerland and the UK, with plans for a much wider roll out. The service puts the lean-back, linear TV experience front-and-centre, helping viewers to quickly find something to watch, alongside a VOD catalogue. rlaxx TV includes specially curated, themed channels that bring together relevant programming from multiple content partners, featuring premium-niche content from the likes of Nitro Circus, Comedy Dynamics and World Poker Tour. You will hear the thinking behind the linear-centric discovery experience, and insights into how consumers use it. With viewers able to rewind within a channel, we explore the technical approach to the presentation and delivery of the app-based linear experience.